The Sharjah Commerce & Tourism Development Authority (SCTDA) is ramping up efforts to attract high-end travelers from India by promoting a range of ‘niche’ properties that offer authentic, immersive, and diverse experiences in the emirate.
As part of its efforts, SCTDA organized a series of roadshows in New Delhi, Mumbai, and Chennai from September 5 to 9 to create awareness about these unique properties among travel trade partners.
Some of these properties include The Chedi Al Bait, Sharjah – a GHM hotel, Al Faya Retreat by Sharjah Collection, and Kingfisher Retreat by Sharjah Collection.
“Brands like Sheraton, Pullman and DoubleTree by Hilton have already established a presence in Sharjah. We now have a strong portfolio of niche properties that offer unique experiences to visitors which we want to promote in India,” said Khalid Jasim Al Midfa, chairman of SCTDA, during a media briefing at the New Delhi roadshow.
He further announced that two additional luxury properties, Lux*Al Jabal and Lux* Al-Bridi, are expected to become operational in the near future.
Giving an example of the experiential nature of these products, Midfa said Al Faya Retreat located in the heart of the desert has an inventory of five rooms, and guests can engage in activities like dune bashing or stargazing. The retreat is ideally positioned to explore the Mleiha region, a UNESCO World Heritage Site.
The emirate has also been improving infrastructure, such as on the east coast where some of these properties like Kingfisher Retreat are located.
“Earlier, it used to take about two hours to reach the east coast from Sharjah city. However, this time has been reduced to about 50 minutes because of infrastructure developments like roads and tunnels,” said Al Midfa.
Sharjah welcomed 165,000 hotel guests from India last year and is expecting a 10% growth in the numbers by the end of the current fiscal year.
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